Influence: Robert Cialdini

Notes from Chapter 1 of Cialdini’s Influence: the turkey that mothers a stuffed predator, the jewellery that sold only after the price doubled, and the contrast principle that makes a ₹2,000 tie feel cheap. Why our mental shortcuts are mostly right — and exactly how they get used against us.

I’ve started reading Robert Cialdini’s Influence, a book about why we say yes. Here’s why a book on persuasion belongs on a reading journal that mostly talks about markets — and what the seven principles are.